"And Xyzzy, NFL is deciding how much they want to sell it for, the problem is they're fighting over whether it's placed in the checkout lanes or some obscure shelf in the back of the store."
That happens in the grocery stores as well -- if the company pays more money, it gets the good shelf space. If it doesn't pay the store as much, it gets the crappy shelf space. Look up "slotting fees":
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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"And Xyzzy, NFL is deciding how much they want to sell it for, the problem is they're fighting over whether it's placed in the checkout lanes or some obscure shelf in the back of the store."
That happens in the grocery stores as well -- if the company pays more money, it gets the good shelf space. If it doesn't pay the store as much, it gets the crappy shelf space. Look up "slotting fees":
http://findarticles.com/p/articles/mi_qn4188/is_20030420/ai_n11396717/