The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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GIMMICK!
I think it's pretty cool. To see any action you have to let the DVR record an hour of it, then FF or REW at 300x. But a live visible light image of the entire Earth has been on my wish list for quite some time. To appease all you haterz, I doubt they'll keep it online long.