i bet the 240hz will offer a slight improvement with 24p playback and quickly moving programs (hockey), just as it did with the xbr7. but I wonder why sony continues to market that matte finish as a benefit to all their sets. the samsung a&b650's ultra clear panel is still a cut above their whole line-up.
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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i bet the 240hz will offer a slight improvement with 24p playback and quickly moving programs (hockey), just as it did with the xbr7. but I wonder why sony continues to market that matte finish as a benefit to all their sets. the samsung a&b650's ultra clear panel is still a cut above their whole line-up.