“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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It's already too late.
Blu-ray took less than 4.5% of total disc sales last year and this year the trade expect it to take less than 7%.
With growth rates like that it's already over.
Far too little far too late.