The percentage of sales people that recommend Samsung HDTVs.
Salespeople are also becoming less likely to recommend LCD sets over plasma sets, which goes against the industry trend.
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You can do better than $99 off. I called and said I wasn't happy with the non-HD quality and was considering cancelling service. They offered the $99 off the $299 TivoHD, and when I told them that was still more than I wanted to pay, they gave it to me for $99 total plus a 2-year service commitment.