Sony to debut 3D BRAVIA TVs by end of 2010, also eyeing 3D VAIOs, Blu-ray films, and PS3 games?

The Financial Times has it on good word what the major unveil in Sony chief Sir Howard Stringer's keynote tomorrow at IFA 2009 will, so much so that it's quoting him with phrases he hasn't even said yet. According to the report, the company is making a huge push into the third dimension, with 3D BRAVIA HDTVs hitting the retail channels by the end of 2010. Also on the menu is 3D-compatible PlayStation 3 titles (which we've kind of heard before), VAIO laptops, and Blu-ray movies, but it's unclear from the article if they shares the same 2010 timeline. Polarized glasses will be required for use, but hey, just consider it a fashion statement. We're now very anxious to see how close Sir Stringer sticks to this purported script for tomorrow's big event.

[(Unverified) Posted Sep 1st 2009 9:47PM]

No, not polarised glasses, active LCD shutter glasses required (like nVidia's 3D Vision).

Shutter glasses are more expensive, bulkier, and have to be recharged - but usually have less ghosting & better quality, and more importantly they work with any 120Hz-capable display, like DLP, plasma and a couple of newer LCDs.

[(Unverified) Posted Sep 1st 2009 10:20PM]

and once more plasmas will prove to be more than perfectly capable displaying great 3D movies, while LCDs will have to invent even more tricks to catch on...

can you imagine? watching a 3D movie with local dimming LCDs? wow...good luck for those outside the sweet spot!

obviously, people will buy more LCDs, of course...

way to go Sony

[(Unverified) Posted Sep 2nd 2009 4:02AM]

Plasma's dead. It couldn't compete with the competition well enough to make it a viable option. Get over it.

FYI, HD-DVD is dead too in case you didn't know.

3D is still alive and kicking. It keeps resurrecting itself like a time traveller whom you just can't kill.

[Darren Pillans Posted Sep 2nd 2009 3:32AM]

Screw 3D.

Please Sony, stop wasting our time.

Just focus your resources on making better LCDs...

Or speeding up the OLED evolution.

[(Unverified) Posted Sep 2nd 2009 9:20AM]

Okay, who is the FC lover here?

[(Unverified) Posted Sep 2nd 2009 2:31PM]

You and Ross Miller.

[(Unverified) Posted Sep 2nd 2009 10:02AM]

This provides an exciting development for advertisers in terms of creativity, as well a chance to make corporate videos and websites more engaging. The thought of this technology hitting laptop screens could revolutionise the way we conduct business and especially the way we use presentations. All very exciting news we will look to keep an eye on over the next year.

www.article10.com

[(Unverified) Posted Sep 2nd 2009 10:45AM]

wow, it seems like the user Wes doesn't pay any attention to what some "minor" folks at HD Guru, CNET, Ultimate AV, AV Forums, the custom market, the audio/videophile world or EngadgetHD itself (among others) says about what is the current best flat panel display technology...despite which sells more to the average mindless consumer who likes to pay more for lesser pictures...

when the first 3D LCD comes up, and the first 3D plasma does it too...we'll se

[(Unverified) Posted Sep 2nd 2009 11:42AM]

I worry about a format war between polarized and shutter glasses.

[(Unverified) Posted Sep 2nd 2009 6:28PM]

The article from the link does say active shutter glasses will be used.

"Quote"
There are several types of 3D technology. Sony has opted for “active shutter” technology, using electronic glasses containing tiny shutters that open and close rapidly in synch with the television image to create a 3D impression. Cinema 3D uses “polarisation” technology with simpler glasses. However, this only works when viewers are at a certain angle to the screen, making it less suited to home viewing.