Video: Sony confirms it's 'bringing home 3D' starting in 2010

As it turns out, yesterday's report was spot-on. Sony today announced that it is bringing the experience of looking absolutely ridiculous in 3D glasses home to the living room. The initiative is "starting in 2010" and will expand through BRAVIA LCD HDTVs, VAIO machines, PlayStation 3, and Blu-ray discs... and not in the press release, but we clearly see a CyberShot digital camera in the promotional video (look out, Fujifilm). It's hard to say from the wording if all the listed product lines will go 3D next year, but from what we gather there'll at least be BRAVIA sets in time for that Christmas. Curious see the zaniest video this side of the second dimension? Well, we don't have that, but you can giggle your way through Sony's promo after the break.


See more video at our hub!

[Mushrooshi Posted Sep 2nd 2009 10:48PM]

I'm riding on a dolphin, doing flips and shit.

[Tiptup300 Posted Sep 2nd 2009 10:58PM]

It's just a gimmick, a very terrible terrible gimmick.

[(Unverified) Posted Sep 2nd 2009 11:24PM]

the dolphin's splashin, gettin everybody all wet.

[sc7 Posted Sep 2nd 2009 11:29PM]

But this ain't Sea World, this is real as it gets

[Poop Chef Posted Sep 2nd 2009 11:54PM]

hehehe, cute.

[(Unverified) Posted Sep 2nd 2009 11:59PM]

I'm on a boat motherf***er, don't you ever forget!!

[Mushrooshi Posted Sep 3rd 2009 12:20AM]

I'm on a boat and... Its going fast and...

[(Unverified) Posted Sep 3rd 2009 12:33AM]

...I got a nautical themed Pashmina afghan

[ChadBroChill Posted Sep 4th 2009 3:53AM]

I'm the king of the world, on a boat like Leo

[dotzeno Posted Sep 3rd 2009 7:51AM]

believe me when i say, i f***ed a mermaid.

[Dolphers Posted Sep 3rd 2009 8:59PM]

If you're on the shore than you sure ain't meo...

Yeah I'm late, but atleast I wasn't out of order ;)

[(Unverified) Posted Sep 10th 2009 10:26PM]

GET THE FU*K UP, THIS BOAT IS REAL!!!!

[(Unverified) Posted Sep 2nd 2009 10:49PM]

Finally! The last reason to go to the cinema is now negated!

[HC Posted Sep 3rd 2009 5:11AM]

I've been saying that for a long time and every time home theatre catches up, cinemas come out with something new. I personally think this will never catch on. HDTV still is hardly the majority around the world and people freaked out abotu analog cut-offs and they expect people to now go for 3D-enabled televisions? I think it will be cool for a while but nothing else.

[TomTom2010 Posted Sep 2nd 2009 10:50PM]

Virtual strippers here we come.

[crazypeng1 Posted Sep 2nd 2009 11:09PM]

that was in minority report right?

[m3nphls Posted Sep 2nd 2009 11:38PM]

and porn!!! imagine porn in 3D zomg!!!!!

[nidx Posted Sep 2nd 2009 11:56PM]

Engadget's sister site Switched even had an article from a company offering 3D porn

http://www.switched.com/2009/01/21/porn-star-belladonna-picks-top-sex-tech-3d-adult-films/

[monkey with glasses Posted Sep 3rd 2009 1:05AM]

*grabs the oil and towel* Yep, I'm ready.

[smartmouth Posted Sep 3rd 2009 1:31AM]

I know right?! I mean look at the pictures, the dolphins are really coming out of the...wait, what's that on the lower right corner...let me squint at it..." Product images are concept only"? What the hell!! You mean, there isn't any holographic images coming out at you?

On another note, love the enthusiasm at 00:10, "its uhmazing!!"

[(Unverified) Posted Sep 3rd 2009 8:22AM]

http://www.youtube.com/watch?v=TeOm-V6GJ7w

[HC Posted Sep 3rd 2009 4:59PM]

Yeah... are you sure you want porn in 3d?? Get ready to squirm when you see the man-fluids fly at you in glorious 3D.

[Rapol Posted Sep 2nd 2009 10:52PM]

Pretty cool, but will it cost more..yeah. And when you see 3d in a small tv lets say 26 inch is not that awesome. I rather watch 3d in the movies not my living room.

Btw that commercial seems soo cheesy.

First!! ithink..dont ruin my moment

[(Unverified) Posted Sep 2nd 2009 10:52PM]

Good lord... will I have to sit that close to the TV to watch 3D?

Meanwhile, that video was a big old Engrish mess.

[newreformation Posted Sep 2nd 2009 10:52PM]

It's Echo!!!!

[barry99705 Posted Sep 2nd 2009 10:55PM]

Bow, chicka, bow-wow!

[Aguiluz Posted Sep 2nd 2009 10:58PM]

Sony, I hope you give an option to disable 3D.

[Aguiluz Posted Sep 2nd 2009 10:59PM]

WTF is with my avatar changing randomly all the time...

[Meekermoloko Posted Sep 2nd 2009 11:37PM]

It's a bug. Every time you upload a new avatar, it just randomly selects one or none at all.
Engadget should really fix that.

[Dafrety Posted Sep 3rd 2009 12:02AM]

The whole comment system is a bug. Engadget should really fix it.

[Ridgecity Posted Sep 3rd 2009 1:02AM]

You think you will be able to afford a Sony 3d tv? expect "True3D" premium tax.

[milkman Posted Sep 2nd 2009 11:04PM]

Rumor has it that Sony will actually go 4D in 2011 and you can time travel, but you still have to wear the glasses.

[(Unverified) Posted Sep 2nd 2009 11:11PM]

What about pants?

[newreformation Posted Sep 2nd 2009 11:39PM]

What about them?

Everyone knows there are no pants in the future.

[bstump Posted Sep 3rd 2009 12:13AM]

What if we invent the finglonger?

[Johnny Tremaine Posted Sep 2nd 2009 11:05PM]

Great, now you can wear dorky glasses and get migraines at home, just like the theatrical 3-D movies.

[(Unverified) Posted Sep 2nd 2009 11:15PM]

YES, you can. Isn't it great to have options?

[Meekermoloko Posted Sep 2nd 2009 11:35PM]

Yes, you'll have to wear dorky glasses, but field/frame-sequential 3D is sooo much better than what they have in theaters.
Theaters use non-powered polarizing lenses.

And you might not get too many migraines if the refresh rate is high enough on these.
We'll see what Sony does with them.
I hope the execs sit through the extended Lord of the Rings in 3D to test the TVs out before pumping them to the public.

I'm just curious as to how they are going to power the glasses.
They better be wireless or we'll have TVs (or people) crashing to the floor.

[Rasec Posted Sep 3rd 2009 12:28AM]

They already said it's going to be polarized glasses. It's much more practical anyway.

[Namarrgon Posted Sep 3rd 2009 2:33AM]

Read the article, it says clearly that "frame sequential display and active-shutter glass systems" are being used, i.e. 120Hz TVs and LCD shutter glasses, NOT polarised light.

Means more expensive glasses, but the 3D pictures are higher quality.

[(Unverified) Posted Sep 2nd 2009 11:13PM]

Is this Sony's answer to plasma black levels? Sunglasses?

That family does look super awesome though and they look like they're having a great time. Super early adopters are already wearing their sunglasses while they watch TV.

[spin cycle Posted Sep 3rd 2009 1:18AM]

Sony's answer to plasma was plasma, but they didn't sell well, so they dropped them years ago.

[JClay Posted Sep 2nd 2009 11:15PM]

Ray Charles here I come

[JeezWhiz87 Posted Sep 3rd 2009 2:05PM]

I doubt he would have been very impressed with 3d.

[Meekermoloko Posted Sep 2nd 2009 11:20PM]

I miss playing my 3D games on the Sega Master System.
I should go dig those games out of the basement.

Space Harrier 3D was cool.

[(Unverified) Posted Sep 2nd 2009 11:27PM]

I LOVE technology as much as anyone else on this site (hence my visit here), but I only have one question: umm...why?

[(Unverified) Posted Sep 2nd 2009 11:33PM]

How can they watch the Dolphin when THEY ARE ALL BLIND!

[NHAnimator Posted Sep 3rd 2009 8:30AM]

Good catch. The girl in red is reaching for the dolphin, but clearly doesn't know where it is. The other girl thinks the dolphin is on the first girl's shoulder. And the guy thinks he's watching the Miami Dolphins - no, wait, he appears happy.

[KnightmareFive Posted Sep 4th 2009 12:59PM]

@NHAnimator

That last joke was sooooo 2007..

[(Unverified) Posted Sep 2nd 2009 11:36PM]

3d games? 3D GAMES!!!!!!!