I can assure you with 100% certainty that the NFL Sunday Ticket drives a huge amount of revenue DirecTV's direction, and they will spend every dime they have to keep it. The contract amount they paid to the NFL to extend the contract to '14 was out of this world. Not to mention all the money they spend on advertising for the Ticket, hell they just spent $3 Million on advertising to air some commercials on fox... just for this past Sunday!
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I can assure you with 100% certainty that the NFL Sunday Ticket drives a huge amount of revenue DirecTV's direction, and they will spend every dime they have to keep it. The contract amount they paid to the NFL to extend the contract to '14 was out of this world. Not to mention all the money they spend on advertising for the Ticket, hell they just spent $3 Million on advertising to air some commercials on fox... just for this past Sunday!
DirecTV bleeds tan leather.