Bang & Olufsen's BeoVision 10: something awesome in the state of Denmark (update: video!)

If you're an HDTV buff with style, taste, and money to burn (and if you're reading Engadget we have our doubts about at least two of the three) then you've probably been waiting impatiently for Bang & Olufsen to make this one official. The BeoVision 10 is a wall-mounted LCD flat screen that boasts 40-inches of real estate, a brushed aluminum frame, and bottom mounted speakers that are available in a variety of colors. As the company boasts, "every aspect of the design is thought through." It also said something about "vægplacering," the definition of which we will leave to your imagination. On sale now at the B & O store on Kongens Nytorv in central Copenhagen for 43,495 Danish Kroner (roughly $8,700) -- not shockingly expensive, as far as this company is concerned, but still far too dear for you. No word on stateside pricing or release date.

Update: As several astute readers pointed out, the translated source for this one listed the price in British Pounds when it should have been listed in Danish Kroner (DKK). The thing is far less expensive now -- so feel free to send us one for an early Christmas present! You have the address. Oh, and a vid is after the break!

Read - Here is the new B & O television
Read - B & O's new flat panel

[endgadget Posted Oct 20th 2009 8:00AM]

The panel is for sure from Samsung, but the video processing is clearly not from B&O. The company is toooooo small to own a chip design and software design needed for video processing. In any case, video processing is largely "commodity", coming from fabless (and often, almost nameless) chip companies from the far east. Yes, video processing (100Hz and 200Hz, Natural Motion, infinite colors, infinitesimal contrast ratios, sharpness improvement, n bit processing etc etc etc are all commodities... stuff that every MTK, MStar and Trident can offer. What B&O does is design - all things you can touch and feel - such as the aluminum bezel, the remote control, the manuals, and most probably the menu structure. Traditionally B&O has descent audio - so I expect some B&O touch in the monstrous speakers that make the TV look as if it is only half lit ;-) but engadget readers and writers dont qualify to critic B&O, so I take my remark back.

[fusk Posted Oct 19th 2009 5:40PM]

quoting sven vollstag
...Denmark doesnt adopt the euro because it doesnt need the euro...
...denmark is older than the euro...
...it is wiser and knows better...
You are correct on all 3 of them, and hopefully it'll stay that way.

But i'd have to say the tv is a looker, as most things from b&o are, and 43.500 dkr isn't really that bad, they've made way more expensive stuff through the years.


Sjovt at se alle de danskere der hænger ud på engadget. :)

[Oli D Posted Oct 19th 2009 6:07PM]

There is one of these in Billund Airport...

[Techtrino Posted Oct 19th 2009 7:36PM]

hehe yeah it is most likely Samsung that has provided the panel, but thats like saying you dont want to pay for a Lamborghini because VW makes the engine. Come on if you have ever seen a B&O tv you know that a TV is a lot more than just a panel

[(Unverified) Posted Oct 22nd 2009 1:56PM]

@insomniac:

Actually, the video processing is from B&O, their very own patented technologies called "VisionClear". They've been developing the picture improvement technologies for decades. Avant, B&O's flagship tube-TV from few years back, was considered to have the best picture in the world due to B&O's very own picture competences, the core of VisionClear. B&O's prices, and the fact that they've been in the business over 80 years, have given them amble resources to work on both video and audio technologies. Some of the latter, for example ICEpower, they've since licensed to the likes of B&W, Martin Logan, Pioneer, etc. In co-operation with Sausalito Audio they developed the Acoustic Lens, which makes the BeoLab 5 speakers uniquely the cream of high-end, and this is again one technology exclusive to B&O.

The panels are outsourced -- as is the case with most manufactures outside the Sony/Samsung/Philips/LG realm -- but the processing most definitely is not.

Taken to the extreme: have a look at Beosystem 3, the audio & video engine that beats just about everything out there; then again, the engine alone (with no screen or sources) costs more than for example Pioneer's or Panasonic's top-of-the-line TVs.

Do a little research, I urge you. It'll be a surprising learning experience ;)