Hollywood Theaters upgrading screens to Sony 4k projectors

With some help from Sony, Hollywood Theaters is upgrading to 4K digital cinema, some of which that will do 3D. The project kicks off over the next few months when 13 locations will get the upgrade that consists of 167 screens all of which will all be going digital. On top of that, 53 of those screens will also support 3D movies thanks to RealD and circular polarized glasses. Of course we won't be happy until every theater in the US is digital and 3D, but this is a decent step in the right direction.

[allison Posted Oct 27th 2009 1:06PM]

The end of that first sentence makes my head hurt.

[(Unverified) Posted Oct 27th 2009 1:17PM]

Why won't you be happy until every theater is in digital and 3D? Do you hate movies? Do you really believe that digital is better, and that 3-D films (like Land of the Lost) are revolutionizing cinema?

[nrb Posted Oct 27th 2009 2:41PM]

"Of course we won't be happy until every theater in the US is digital and 3D"

I will be very unhappy when that happens. Being forced to view certain films in 3D, makes me wait for them to come out on disc, so I can see them at home in 2D.

[nrb Posted Oct 27th 2009 2:47PM]

I just noticed that Ben is the author of this article. Ben has told us before that if we don't relish modern 3D, we're naive and have never seen modern 3D. Apparently his ability to take his kids to see Disney flicks is beyond our capabilities.

Ben, it's great that you think 3D is cool. Many of us don't think it's there yet.

[(Unverified) Posted Oct 27th 2009 3:32PM]

They need to upgrade their patrons. It is the #1 cause, IMHO, why so many have opted for home theaters and staying away from public venues.

[(Unverified) Posted Oct 27th 2009 5:44PM]

I won't be happy until engadget only comes in 3D. This version sucks.

[(Unverified) Posted Oct 28th 2009 5:37PM]

If the studios would stop taking all the profits from new releases so local theatres could actually make a profit then they would upgrade -- some in smaller towns might never upgrade.