Apple TV 3.0 software update is out, with iTunes Extras, LP & Genius in tow
By Richard Lawler 
posted Oct 29th 2009 2:56PM
posted Oct 29th 2009 2:56PM
Apple Introduces Apple TV 3.0 Software With Redesigned User Interface
Enjoy iTunes Extras, iTunes LP & Genius Mixes on Your HD TV
CUPERTINO, California-October 29, 2009-Apple® today introduced new Apple TV® 3.0 software featuring a redesigned main menu that makes navigating your favorite content simpler and faster, and makes enjoying the largest selection of on-demand HD movie rentals and purchases, HD TV shows, music and podcasts from the iTunes® Store even better on your TV. You can now enjoy iTunes Extras and iTunes LP in stunning fullscreen with your Apple TV, as well as listen to Genius Mixes and Internet radio through your home theater system. The new Apple TV software is available immediately free of charge to existing Apple TV owners, and Apple TV with 160GB capacity is available for just $229.
"The new software for Apple TV features a simpler and faster interface that gives you instant access to your favorite content," said Eddy Cue, Apple's vice president of Internet Services. "HD movies and HD TV shows from iTunes have been a huge hit with Apple TV customers, and with Apple TV 3.0 they get great new features including iTunes Extras, Genius Mixes and Internet radio."
The redesigned main menu on Apple TV gives you instant access to your favorite content. Recently rented or purchased movies, as well as other content including TV shows, music, podcasts, photos and YouTube, are accessible directly from the new main menu. The new software also allows Apple TV users to enjoy stunning fullscreen iTunes Extras and iTunes LP, including great new movie titles such as "Star Trek" or classics like "The Wizard of Oz" and albums such as Taylor Swift's "Fearless (Platinum Edition)" and Jack Johnson's "En Concert." iTunes Extras gives movie fans great additional content such as deleted scenes, interviews and interactive galleries. iTunes LP is the next evolution of the music album, delivering a rich, immersive experience for select albums on the iTunes Store by combining beautiful design with expanded visual features like live performance videos, lyrics, artwork, liner notes, interviews, photos, album credits and more.
Now Apple TV users can enjoy Genius Mixes through their home theater system and listen to up to 12 endless mixes of songs that go great together, automatically generated from their iTunes library. Customers can also enjoy Internet radio, allowing them to browse and listen to thousands of Internet radio stations, as well as tag favorite stations to listen to later. Apple TV's support of HD photos is enhanced with iPhoto Events, which simplifies finding your favorite photos on Apple TV, as well as iPhoto® Faces, which gives access to photos organized by people identified in iPhoto.
Apple TV users have direct access to a catalog of over 8,000 Hollywood films on iTunes including over 2,000 in stunning HD video available for rent or purchase. Users can also choose from a selection of 11 million songs, 10,000 music videos and over 50,000 TV episodes to purchase directly from their Apple TV or browse and enjoy the iTunes Store podcast directory of over 175,000 free video and audio podcasts. Purchases downloaded to Apple TV are automatically synced back to iTunes on the user's computer for enjoyment on their Mac® or PC or all current generation iPods or iPhones.* iPod touch® or iPhone® users can download the free Remote app from the App Store to control their Apple TV with a simple tap or flick of the finger.
Pricing & Availability
The new Apple TV software is available as a free automatic download to all Apple TV customers. The 160GB Apple TV is available from the Apple Store® (www.apple.com), Apple's retail stores and Apple Authorized Resellers for a suggested retail price of $229 (US). Apple TV requires an 802.11b/g/n wireless network or 10/100 Base-T Ethernet networking, a broadband Internet connection and a high definition widescreen TV. Video availability varies by country.
Apple TV easily connects to a broad range of widescreen TVs and home theater systems and comes standard with HDMI, component video, analog and optical audio ports. Using high-speed Wi-Fi, Apple TV automatically plays your iTunes content without setup or management.
*Movie rentals work on iPod classic®, iPod nano® with video, iPod touch, iPhone, iPhone 3G and iPhone 3GS.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.
Enjoy iTunes Extras, iTunes LP & Genius Mixes on Your HD TV
CUPERTINO, California-October 29, 2009-Apple® today introduced new Apple TV® 3.0 software featuring a redesigned main menu that makes navigating your favorite content simpler and faster, and makes enjoying the largest selection of on-demand HD movie rentals and purchases, HD TV shows, music and podcasts from the iTunes® Store even better on your TV. You can now enjoy iTunes Extras and iTunes LP in stunning fullscreen with your Apple TV, as well as listen to Genius Mixes and Internet radio through your home theater system. The new Apple TV software is available immediately free of charge to existing Apple TV owners, and Apple TV with 160GB capacity is available for just $229.
"The new software for Apple TV features a simpler and faster interface that gives you instant access to your favorite content," said Eddy Cue, Apple's vice president of Internet Services. "HD movies and HD TV shows from iTunes have been a huge hit with Apple TV customers, and with Apple TV 3.0 they get great new features including iTunes Extras, Genius Mixes and Internet radio."
The redesigned main menu on Apple TV gives you instant access to your favorite content. Recently rented or purchased movies, as well as other content including TV shows, music, podcasts, photos and YouTube, are accessible directly from the new main menu. The new software also allows Apple TV users to enjoy stunning fullscreen iTunes Extras and iTunes LP, including great new movie titles such as "Star Trek" or classics like "The Wizard of Oz" and albums such as Taylor Swift's "Fearless (Platinum Edition)" and Jack Johnson's "En Concert." iTunes Extras gives movie fans great additional content such as deleted scenes, interviews and interactive galleries. iTunes LP is the next evolution of the music album, delivering a rich, immersive experience for select albums on the iTunes Store by combining beautiful design with expanded visual features like live performance videos, lyrics, artwork, liner notes, interviews, photos, album credits and more.
Now Apple TV users can enjoy Genius Mixes through their home theater system and listen to up to 12 endless mixes of songs that go great together, automatically generated from their iTunes library. Customers can also enjoy Internet radio, allowing them to browse and listen to thousands of Internet radio stations, as well as tag favorite stations to listen to later. Apple TV's support of HD photos is enhanced with iPhoto Events, which simplifies finding your favorite photos on Apple TV, as well as iPhoto® Faces, which gives access to photos organized by people identified in iPhoto.
Apple TV users have direct access to a catalog of over 8,000 Hollywood films on iTunes including over 2,000 in stunning HD video available for rent or purchase. Users can also choose from a selection of 11 million songs, 10,000 music videos and over 50,000 TV episodes to purchase directly from their Apple TV or browse and enjoy the iTunes Store podcast directory of over 175,000 free video and audio podcasts. Purchases downloaded to Apple TV are automatically synced back to iTunes on the user's computer for enjoyment on their Mac® or PC or all current generation iPods or iPhones.* iPod touch® or iPhone® users can download the free Remote app from the App Store to control their Apple TV with a simple tap or flick of the finger.
Pricing & Availability
The new Apple TV software is available as a free automatic download to all Apple TV customers. The 160GB Apple TV is available from the Apple Store® (www.apple.com), Apple's retail stores and Apple Authorized Resellers for a suggested retail price of $229 (US). Apple TV requires an 802.11b/g/n wireless network or 10/100 Base-T Ethernet networking, a broadband Internet connection and a high definition widescreen TV. Video availability varies by country.
Apple TV easily connects to a broad range of widescreen TVs and home theater systems and comes standard with HDMI, component video, analog and optical audio ports. Using high-speed Wi-Fi, Apple TV automatically plays your iTunes content without setup or management.
*Movie rentals work on iPod classic®, iPod nano® with video, iPod touch, iPhone, iPhone 3G and iPhone 3GS.
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.
Yawn...
I've had an Apple TV since Father's Day when I got it as a gift. The first update came when I plugged it in. Today, after reading this item on Engadgethd I tried to get this update.
Notice the word tried.
The log in screen states you need to log in with either you Apple ID or your iTunes account ID. I submitted my Apple ID and got back a screen telling me this was an in invalid ID. I should contact iTunes and fix things.
I'll leave out a lot of details here where I look all over Apple's web site trying to find a way to actually contact anyone. Called Apple and was told I should contact iTunes and see if they could fix the problem or, just maybe, my Apple TV is broken.
Used Apple's Call and Expert feature and was told Apple sees this download as a kind of "purchase" from the iTunes store even through it is being done at no charge. To get the download the customer MUST have an iTunes account.
When I protested that this was, after all, a software update the response was that I should create an account including submitting my credit card info, do the download, then log back in and delete the account.
Hmmmmm.
Sorry you're having trouble Richard.
I had to do the same thing. I can't say I 100% agree with Apple's method of updating the ATV, but it is what it is. I don't think they are going to change their policy for a few complainers like us. I've voiced my opinion, but to be honest....they hit home run after home run and this update is no different.
I'm really enjoying it and I'm sure you will too once you're able to download it.
Technology is a blessing and a curse. Apple makes it more of a blessing than a curse for me.
I'm sure most here can agree.
Good Luck Mate!
I reckon the inclusion of the 'Internet' menu option suggests there could be more services under this in the future - Hulu? iPlayer? Safari? Last.fm?
I can't imagine spending that much on a device that a) cannot record all the streaming cable I'm already paying for, b) cannot offer live sports, and c) can't do anything really until I buy or steal more content.