The way I pretty see ultra wide is I can have 16:9 screen and use black bars to get that ultra wide. Yes you have black bars but for most people that's okay. All movies are filmed in the same aspect so you are going to have bars with some movies. And now with black levels getting really deep, and even deeper, you will and already are seeing the black bars as black as the bezel on your TV.
For those looking for a device strictly for reading, the new Kobo is a nice little option. It's small enough to slip into a pocket, can do more with a PDF than the competition, and at $129, it's $10 cheaper than both the Nook and Kindle WiFi.
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The way I pretty see ultra wide is I can have 16:9 screen and use black bars to get that ultra wide. Yes you have black bars but for most people that's okay. All movies are filmed in the same aspect so you are going to have bars with some movies. And now with black levels getting really deep, and even deeper, you will and already are seeing the black bars as black as the bezel on your TV.