NAB has a new ad in the hopes to retain spectrum

We just knew that although re-appropriating the DTV spectrum for broadband might be in our best interest, the broadcasters wouldn't agree. So in the hopes to bring their perspective to the people, the National Association of Broadcasters (NAB) has distributed a 30 second ad that it is encouraging broadcasters all over the country to play as often as possible while most people are at home enjoying their holiday break in front of their HDTVs. We tried really hard to find it online because we just can't wait to see this one. We suspect that one thing it won't say is "help your poor local broadcasters who's antiquated business model is in jeopardy because the FCC doesn't want to artificially make us valuable anymore." Don't get us wrong, we love us some free HDTV, but we can't stand behind any entertainment industry if it requires government backing to make it economically viable.

[kcmurphy88 Posted Dec 22nd 2009 4:50PM]

One thing they should start with: removing the satellite must-carry rule for local signals. There really is no reason that networks need all those local stations; it's not like networks serve local markets like a truly local station could. Let the sat folks use regional hub broadcasters instead of forcing them to chop up their market on the basis of broadcast contours.