VOD is winning because there is no setup involved. It's already in my parents living room, they've seen enough Comcast ads to know how to get what they want, and they don't need to create an account or enter a CC number. I believe that above all else ease of use is the deciding factor on the digital distrobution side of the pie.
@knewman Yeah, I think so. People are just so freaking lazy. Are they counting VOD from DirecTV and Dish as internet or VOD? It's technically internet, but from a billing perspective, it's VOD.
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VOD is winning because there is no setup involved. It's already in my parents living room, they've seen enough Comcast ads to know how to get what they want, and they don't need to create an account or enter a CC number. I believe that above all else ease of use is the deciding factor on the digital distrobution side of the pie.
@knewman Yeah, I think so. People are just so freaking lazy. Are they counting VOD from DirecTV and Dish as internet or VOD? It's technically internet, but from a billing perspective, it's VOD.