What bothers me is that they don't seem to care about releasing "good looking" titles first. Planet Earth is a great example selling so well because of how great it looks, you figure they would try to pick older titles with that oooh and ahhh factor. I think the bigger problem is until the format war is over then they won't put any investment into releasing all the great older titles. I forgot to mention I think another reason we keep seeing the B-level titles is that they don't have to put all the special features/directors cut work into a release. They just make sure they do a good transfer and throw it in a box. I assume they know that if they start to release the true classics there's a lot of work to be done and they might only get one shot at it. I personally find that to be the most annoying thing about the format war, the idea that there are some titles I will never get if it carried on indefinitely, that's unacceptable.
Not like I have any actual confirmation of this theory but I would get it's all about return on investment. You calculate who you would have to pay when you release and old title, check out previous sales on DVD and hope for the best. I also think there's a huge push for bulk numbers so cheapest titles would rule there too. That said I'm sure they also look for titles that would look good on paper too, maybe you wouldn't buy the Jerk but it's recognized as a good movie.
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