It still is a betamax redux, Sony's just goint to let the technology sink their last really profitable market. Who's been cutting into that PS market recently and is sitting in the HD DVD format's corner? You think the next XBOX release will not be HD-DVD compliant? The 'high-end' consumer, maybe will realize BDs have more storage. But LCDs are getting cheaper, HD broadcasting is booming, and 'low end' people tend not to educate themselves until they realize the difference that the technology makes in their own living room. As the HDTV market grows, and these 'low-end' consumers (in which I count myself) have the HD-AHA! then realize they need better DVD players, they'll opt for similar quality picture in a lower priced player. These folks won't care about the difference in storage capacity. They'll be puzzled that the DVD player costs nearly as much as their new TV.