Price is not an issue yet in da HD game, early buyers a loyal to their brands but their are no cool brands in the HD now. If dis comz in at $149.00 then it will be a big hit with trailer parks and students with night jobs... but these people cannot afford to fit out an HD home cinema anyway!! Scratching my head, I wonder why a real HD head would buy a player which cannot acheive 1080p? Then again, neither can the cheapo HD DVD players...

If Nokia made a player tomorrow, would be an impulse buy for me.

How much?? If they don't mention da price I dread to think, three zeros??

Phillips r an innovative company, ocasionally cutting edge(remember the CDi?), but strictly middle-tier retail. But they are doing quite well making drive technology for nearly everyone else...

Its still 2 early to write off a third format. In the playback market what counts in the end is image quality, FPS... thats down to compression codes and bit rate. Toshiba has been getting hammered in reviews cause it cant handle 24fps. Blu takes me about 4.5 minutes to load up!! Dis looks like a david-goliath story and i like their innovation. Im always suspicious of pepes who automatically beat up new formats... whats their real agenda by doing dis?? Will see what da experts say about HD VMD when they start reviewing it here.

Practically, this Red Laser technology looks like something better and I can see it probably coming down more in price... Maybe Mr & Mrs Smith don't have 700 bucks to blow on a new Blu ray machine, in that case Im talkin bout price and backwards compatibility. That spells winner in these kind of races...

Last time I checked, HD sales are only about 1% of the player market, so it's still very early days. I love a good ol' David and Goliath story. Blu has confused the market, I like technology that takes to practical route regarding formats. The more I look at this format, the more it makes sense, red laser, lots of sorage and no problem getting 24fps with a 45mbps bit rate. Besides, I can't afford a decent Blu-ray on a Target salary!!!

I wouldn't write this format off just yet, if their players is coming in at that price the next models will probably be even cheaper... the fact that Mr & Mrs Smith won't have to throw out all their kids Baby Einstein DVD's makes the whole affair very civilized. First glance says multi-layering looks like a practical compression/coding solution, that's probably why their bit rates in playback are so quick. Not sure yet, but HDVMD ticks more of my boxes that Blu-ray does. If Blu-ray fails Sony wouldn't even flinch, it's like a weekend in Vegas for them. De ja'vu... BETAMAX(if you are old enough to remember)!