Lets hope it doesn't end up another British Satellite Broadcasting.
Uk management never fills me with confidence.

Sony are determined not to repeat the VHS Betamax war.
AT ANY COST.
Region encoding is what this is all about.
Toshiba should be congratulated for trying to stop the monopoly on price and dvd release.
The battle is over.But is the war won?

Hey guys,
I'm from the UK.
These prices are crazy.
I would have to pay the equivalent of $395 for this player in my town.
Who cares about the format wars.
I remember VHS v Betamax.
They've both gone.
Buy the damned thing and enjoy the improvement in picture quality.
In two years time their will be another format to replace them both.
Early adopters will always pay for the rest of us.