It's because right now most people are used to seeing CRTs and no other commercial technology comes as close to CRT view quality as oled.
LCD's have gotten better but still aren't great. Plasma is very good but oled produces a better image. Since plasma is dying in the mass market OLED is the newest hope for a mass market display with good image quality.
TT- OLED tv's at this point do not have very short life spans. There was at one time an issue with blue phosphor life but that has been fixed.
They may not last as long as traditional crts where I have seen them last more than 20 years but they can go at least 10.
Let the hive mind of Engadget get that for you.
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LCD's have gotten better but still aren't great. Plasma is very good but oled produces a better image. Since plasma is dying in the mass market OLED is the newest hope for a mass market display with good image quality.