It isnt just a TV remote though...read around some more..its basically a bargain touchscreen controller for proper home automation...it can operate lights, DVD servers, remote itunes libraries. Seems good value if you consider a Crestron panel is $3K and then some

Thing is, the touchscreen on the iPod / iPhone is way ahead of the pronto. Pronto also needs its own base station a la global cache to work properly (i.e. over RF) - i believe Airremote, would work out less if anything (and u get an iPod!)

No other remote can do any of the funky interface things an Apple device can. I've a friend who works at SMC in London (the guy behind airremote apparently owns this company) and i saw a demo of airremote last week - You can literally flick through channels! They had it operating their lighting system too...but the best was the DVD server, called Kaleidescape, because you'll be able to flick through your movies using cover flow. Not sure if that works for Apple TV, but that would be cool.