@ Truth Teller

To reinforce your point, I read that upconverting players are way up this year while blu ray stand-alones are way down. Very good point, btw.

So, these are my first posts here. How is it that I am lowest ranked and JDS is highest ranked when I make good solid points, and he just puts me down and tells me to go work for toshiba?

Why do people keep posting this? Most useless stat ever. 100% cherry picked statistics. The PS2 (the first widespread dvd player) didn't even come out until the 3rd or 4th year of dvds existence. Whereas the PS3 STARTED blurays existence. Oh really, bluray is selling faster than dvd when it is included in a console that would have sold just as many units anyways? When compared to what? $500+ dvd stand-alones for 3+ years until the ps2 and other cheap dvd players came out? Wow. Is grass green too? Please, engadget/every other blog out there, just stop already...

I fixed it for you:

Toshiba may NOT be shooting themselves in the foot. BLU RAY IS cool and all but still a few years off. They need to fill the gaps in the meantime and upscaling IS the answer. I think it would be cool if we could go into the local video store and get a movie on an SDHC card instead of disc if you did not have access to high speed internet. Get rid of these old fashioned disc altogether. But that is not the case so I will continue to rent them on DVD.

To say that Toshiba is bitter and bucking potential profits is a little ignorant. Toshiba wants to make as much money as possible. They are making it now with DVD and tried to with HD DVD. Since that didn't work, they are looking to go back to DVD in a different sort of way. To pay sony a bunch of licensing fees when they already have a movie format is not a good business decision. For anyone to say that they should, well, I sure hope you don't run a business.

The only way this would make sense is if blue was the only movie delivery medium. Which it isn't. Now which logic were you speaking of? Please don't state things that you believe are correct as fact.

And to say no one would buy super upconversion is again an ignorant statement. To give consumers the ability to view their current, rather large movie collections in a manner so far not yet achieved, is intriguing. Not only would Toshiba extend dvds long life, but they would receive additional capital licensing out their upconversion technology. This seems to be a very wise decision on their part. You need to put the blue koolaid down and step out into the sunshine. You need some perspective.