Here's a great opportunity for someone with the resources to set up a website, and get gamers to unify in an anti-advertising effort. Coordinated boycotts, voicing opposition, etc., could prevent games from becoming the next billboard-littered highway. We can all see where this whole disgusting movement in headed, and if enough people were to act now, we could nip this in the bud. If I had the resources and know-how, I'd do it.

Nonsense, and double-nonsense. There are other technologies being developed for higher-density storage as well - so what? Given everyone's hand-wringing over the minor potential manufacturing cost difference between BR and HD-DVD, I can't imagine anyone seriously thinking this HVD technology is gonna be economical any time soon. And I've not yet seen any cost estimates for manufacturing equipment, or consumer-grade players or recorders. We've already got equipment manufacturers and content providers lined up (with BR, IMHO) for an HD standard, so why slow things down further by going back to square one with another technology, even if it has higher capacity? Talk about waiting yourself out of a market: there'd never be any standard adopted, if we were always waiting for the technological bleeding edge. If they want to bring HVD to market for data-intensive and cost-insensitive uses, more power to them. But it'll have little bearing on the emerging mass market for HD movies and games.