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Hoewever picturequality is always two steps behind of a Panasonic of Pioneer plasma, but consumers are strange people.
They buy a hdtv almost always without testing an when I say testing I don't mean watching blu-rays or demo's with the arms crossed!
People don't touch the tv, don't change picturesetting and don't take there own dvd's or xbox360/ps3 with them.
I did that when I wanted to buy a hdtv, because I wasn't content with my 30 inch Iiyama lcd.
I absolutely wanted a full hd lcd from Samsung and was ready to buy it, but I went to 2 stores taking my xbox360, some games and dvd's with me.
An anoying person on forums was só pro-plasma that I tested a hdready Panasonic after I tested the full hd lcd Samsung, only so I good make fun of him on the forums. I was blown away from the picturequality! What the hell???? How can a hdready (!!) plasma give a much much more beautiful and sharper picture-image than a full hd lcd?
I tried everything I could to make the picture of the Samsung just as good as the plasma, because I had my mind set for a Samsung lcd, but it didn't even came close!
I have the Panasonic for 2 years now in my home and every day I'm dazzled by the beautiful image.
The full hd lcd's from friends are a joke compared to this plasma and they all say that themselve too.
But consumers do not test and the Samsungs look fantastic from the outside. Also, they just cannot see the difference with better hdtv's. How often you come to somebody's home to see that the picturesettings are still like out of the box!!
The smartest thing Samsung did is working with Microsoft when the xbox360 got launched and in every gamestore was a xbox360 demo with a Samsung lcd. For most people this was the first engagement with hd and when you come from a sd crt, you're blown away.
I live in Europe and I follow a lot of forums about hdtv's. Because I wanted a Samsung, I followed that forum for more than 2 years, just like the Panasonic plasma forums and what a difference that is! In the Samsung lcd forum a lot of people have picturequality problems (disapointing blacks, viewing angle, judder etc etc) and in the Panasonic plasma forum only very very happy people.