I agree with the fact that Pioneer is the best available plasma out there, however some people can see this as a little pricey. If your looking for a good deal with great picture quality then you have to take a look at the Panasonic Plasma panels. These are typically great panels with good black levels amazing color accuracy and are reasonably priced. While sitting down with our pioneer rep early last week he admitted that Panasonic was a very formidable opponent to them in the plasma industry. This is part of the reason that Pioneer will be teaming up with panasonic in the future to creat the glass end of the panels. I hope i have helped you out!