I'm definitly not sold on these calibration programs. I don't understand why someone would need a disc to tell them what looks good. I like bright vivid colors, high contrast, and whites to be white... not brownish or redish as the Warm color temperature creates (Which by the way is NTSC standard AKA analog...) I thought the vivid colors and vast contrast is what high definition televisions are all about, Atleast thats why people buy them from me. =] I think that most HD junkies get much too in depth when it comes to tweaking TVs, any calibrator i've used looks worse than any adjustments I can make on my own. Don't get me wrong I'm like any other HD enthuisast,I like a clear, true-to-life picture, I look at TVs all day, and calibrators don't do it for me, and $500 dollars? Thanks, but I'll buy a small LCD for the bedroom. But thats just my two cents. You know what they say about opinions.

I get the feeling that this product not only marketed towards those people who for some reason want to hook up a VCR to a plasma set, but more than likely produced so you can have one cable going to the DVD instead of two sets of cables. But yeah, still idiotic.