I'm in Los Angeles and saw the ad. But really, I could have easily missed it. It was so forgettable. I actually caught myself ignoring the commercial because it was sooo boring in a sea of somewhat interesting commercials (although I think this year was one of the worst for the commercials). I noticed halfway through the commercial that it was the HD-DVD commercial. The only good thing about the ad was the $149 tag at the end.

I think it was a weak performance by HD-DVD. They had a good shot but failed myserably. The goal was not too just have the name out there...they needed a BIG WIN if they wanted to stem the bleeding. This ad wasn't a big win, it was a yawner.

Kris man...you really need to keep up with the times brother. All dual format releases of recent (for at least the past 3 months) have received equal reviews.

You guys do understand that this article was meant to be humorous, right? Or did you HD-DVD guys completely loose your capacity to enjoy a good laugh at your own expense?

Life's to short to get all worked up over a silly format war!

The fact is that this is a big publicity hit against HD-DVD. Doesn't matter whether your a fanboy or not, what matters is what the masses hear and see. Most people are not aware of the war as intimately as those of us who read sites like this or AVS Forums. They just run across things from time to time, and I have to tell you, this one hits where it hurts. I actually didn't read this on the net first, I heard it on my radio station on the way to the office. KLOS, one of the biggest classic rock stations in So. Cal., with a huge listenership, read this story in their news brief. I would wager that it will be carried in some sort of fashion in most 5 o'clock news shows as well.

This one is going to hurt.

I hope they hold off for a while. Having two competing formats is healthy. If it weren't for HD-DVD I don't think you'd find BD's selling for the same price as most HD-DVD's.

The competition is healthy, even though I'd like to be able to buy Universal movies for my PS3.

PS3 w/Ridge Racer & Fall of Man.

BR Movies: Mi:3, X-Men The Last Stand, Corpse Bride

42" Vizio Plasma (for bedroom)

Cable

Cable (TWC)