The answer as to why Blu-ray is integrated into PS3 and the HD-DVD optional in in the Xbox is elementary... Sony has a much bigger stake in Blu-ray becoming the dominant format than Microsoft in HD-DVD. The dominance factor of the format effects all of Sony's ancillary businesses (ie: Sony Electronics, Sony Pictures, Sony/BMG Music, etc.). Microsoft on the other hand doesnt have as big an interest in HD-DVD winning. Their platform could just as easliy use either technology but went the HD-DVD route apparently to distinguish itself for competitive reasons in battling the PS3, not so much because they need HD-DVD to be the dominant format.

I work 10 blocks from my home and I am waiting for the security guard at my condominium to call and let me know when my new 60" SXRD XBR2 arrives today... I have been witing for months for this thing and pre-ordered it from Sonystyle the first day available...I will give you all a heads up on it after I plug in my cable card and watch HD all night!!!

Your blog is definately the MOST addictive drug any Tech Junkie could find. Keep up the awesome work!!!

Cheers!