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http://en.wikipedia.org/wiki/Energizer_Bunny

The American Energizer commercials, produced by DDB Chicago Advertising, originally began as a parody of TV advertisements for rival Duracell. In the Duracell ads, a set of battery-powered drum-playing toy pink rabbits (Duracell Bunnies) gradually slow to a halt until only the toy powered by a copper-top battery remains active. In Energizer's parody, the Energizer Bunny then enters the screen beating a huge bass drum and swinging a mallet over his head. The criticism was that Duracell compared their batteries with carbon batteries, and not similar alkaline batteries like Energizer.

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