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“One thing that may be changing is our strategy. When both formats launched and hardware prices were high, we made a decision to support both formats and let the consumer decide. But now that hardware pricing is affordable for both Blu-ray and HD DVD, it appears consumers no longer want to decide — so the notion of staying in two formats for the duration is something we are re-evaluating now that we are in the fourth quarter.”
Obviously, Warner thinks that people are tired of the format war. They think that consumers no longer want to decide who will win. Who does that leave? It means the studios have to finally up and decide. Warner is the only one who hasn't made a choice, so it looks like Warner thinks it's about time they do. Note that Warner thinks that both Blu-ray and HD DVD players are "affordable" now. He doesn't seem to care the HD DVD players are cheaper. They're both "affordable", which is what seems to count.
Next, in http://www.tvpredictions.com/bluwarner103007.htm it says that "The Warner executive noted that Blu-ray sales have topped HD DVD by a 2-1 margin over the last nine months."
Now, stir these things together. I'll re-arrange for clarity. You get:
1. The people don't want to decide anymore.
2. The people have already chosen (2-1 sales margin in Blu-ray's favour).
3. Now it's time for Warner to decide.
Let the spinning continue...