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FEATURES: 3D tech comes home
  • Thad Garrison
  • Member Since Apr 16th, 2007
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Recent Comments:

Cinematical folks have GOT to work on their linking. Such bad usability! Why would you link "The Twilight Saga: New Moon" to moviefone and not to the website you are describing in the very next word?

I love your site but am constantly annoyed by the way your links pimp moviefone versus actually taking users where they expect to go. It's gotten to the point where I have to hover over every link, looking at my status bar, so I can find the one that goes where I need it to. It's a usability nightmare!

Sorry to rant on this particular article -- but it is really frustrating and something that needs to be addressed by your whole team in a style guide. At the very least, if you are going to use tricky linking (presumably your parent company is forcing this) then add a list of related links after the last sentence of your article as part of the body copy like this:

...and Sam's alpha status, the whole werewolf pack is full of unknown ability deadbeats!

Maybe the Con New Moon treats will be better.

Related Links:
• Twilight New Moon Website
• Twilight New Moon on Moviefone

That way, we can easily find what we are looking for.
I've been wanting to see a 3D film but I also wear glasses and don't want to wind up wasting money. Are there particular technologies whose accompanying 3D glasses are oversized enough to fit over regular glasses vs. others that won't? Is the experience the same with and without glasses, or do the double-glasses dampen the 3D effect?

I've been searching online, but have yet to find info about this. Hear that Cinematical? This would be a great investigative article idea for your four-eyed readers!
Tabs on top is a smart idea from an organization/function perception point of view, but Apple needs to do a little more work on the execution. This particular incarnation (which I assume they are open to change since they are user testing a beta) is sloppy for a couple of reasons:

1.) The tabs are invisible. Since almost all Mac apps use the titlebar for passive information and only require interaction when a user wants to move or close window -- the eye focuses below it during normal usage. I am a heavy tab user and when I open links in a new tab in Safari 4 - there is no visual clue because the tab opens outside of my field of focus. I find myself opening links more than once because I do not think it takes on the first try. It requires too much on the users' part to have to look up and acknowledge their action each time.

2.) The tabs are awkwardly designed. The separation between tabs is too subtle. They overlap very exactly, there is no empty space between them to signify the overlap and the drop shadow is not easily visible when scanning. Google Chrome does this well, by adding a little chunk of empty space between each tab.

3.) Why aren't the close buttons persistently visible? You have to scroll over a tab to find it and then move to the button to close. It's putting aesthetics before usability and convenience.

4.) Three diagonal slashes in a corner is the incorrect metaphor for moving the window. Every where else in the OS that icon is used to signify that you can drag and grow a window. What the hell, Apple?

5.) I completely agree with the author of this article -- there is something going on with the tabs, they are very hard to activate on click. I am not using a tablet either, I am using the trackpad on my MacBook Pro -- as many, many Mac users are.

6.) The title font size is too small and bold. It's harder to read at-a-glance.

I think Apple has fairly quickly lifted this setup from Chrome. I think also, very typically of Apple, they've given too much leeway to their designers in making it pretty instead of working hard to come up with a brilliant combination of beauty and ease of use. They are capable, but don't always focus on the details - because gimmicky marketing whizbangery has become their primary goal.

I hope they go back to the drawing board and clean it up. I look forward to a better incarnation when this is released. Otherwise, I will still be salivating for Chrome (despite it's fugly color scheme)!
"Whereas The Dark Knight was a true movie of the moment, a picture to define the entire year and the mood of the country, as well as a superb piece of filmmaking, from the innovative editing to the groundbreaking score."

I have to express how tired I am of hearing The Dark Knight lauded as brilliant piece of filmmaking. It simply was not. I loved Batman Begins, but found The Dark Knight overwrought, humorless and poorly edited (to the point of not being able to understand what was happening!) I was the perfect audience for the movie and was sorely disappointed by it's mediocrity and lack of imagination.

Hearing professional film critics laud it as a work of art just saddens me for the film criticism profession. It's a popcorn movie with a heavy-handed, faux-intellectual conceit. Blech!

Also -- why waste an Oscar nomination on Heath Ledger? Those little gold men's only purpose is to help nominees and winners break out bigger and/or get into more movies. Why not give it to a living newcomer or a well-deserved living Hollywood veteran? I liked Heath Ledger as an actor, but he is dead -- giving him an Oscar nomination is nothing more than maudlin Hollywood tripe! His performance was neat, but it was hardly groundbreaking enough to warrant giving an award to him posthumously.
Ugh. I wish Cinematical would stop spotlighting these films. Just ignore them, they don't deserve to be covered in a blog that celebrates movies. They aren't movies, they are vile garbage.

Don't give them free publicity. Their audiences are so low-brow, no one who watches these movies is going to actually read your article to find out you don't like them. They are just going to see the poster and scream out, "ME EXCITED FOR FUNNEE MOVIE" while smashing things.
I saw this poster in the movie theater earlier this evening. Knowing nothing about the play or movie, the sheer harsh graphic beauty of the poster drew me from across the room. Delightful to see such a bold, minimalist approach! I couldn't stop looking over at it while waiting to sit down.
It's so scary how many fanboys are out there that take the stance that Apple should be given a free pass for everything. The above story is insane and Apple should be ashamed to put any customer through that.

Also - no one should ever accept a refurbished computer if that is not what they explicitly ordered. How ridiculous that anyone would think Apple did the right thing by trying to pass of a refurb as a new computer...since when is a corporation pulling wool over its customers' eyes an admirable trait?

For god's sake, Apple is a company, not your best friend. They're in it for the money and when they make egregious errors like this, they deserve to have their name smeared.

If it isn't pointed out, they can't learn from their mistakes.
I think this disturbing behavior has little to do with movie criticism and more to do with a larger trend on the internet in general. On every site I visit that allows comments, threads are regularly hijacked by members who have incredibly low tolerance for differing opinions.

What disturbs me most is the level of anger that will come out over something as stupid as a movie, video game, electronic device, etc. Clearly these people must feel in real life that they aren't heard or respected and are using the anonymity of the internet to express their anger at being so small.

To me, it is pathetic on a level that I can't even fathom. To become violent-minded, racist or just foaming-at-the-mouth outraged over an inanimate object or a work of art that you had NO part in creating and have NO personal vested interest in is just morbidly stupid. It gives new meaning to the phrase "get a life."

They call these people "fanboys", but I think that title is way too kind. "Losers" is the word that best sums them up.
1.) I buy concessions whenever I go to the movies. At the very least, a soda.

2.) I do this because, for me, it's part of the whole splurging experience of going to the movies.

3.) I largely disagree with your article. As others have mentioned -- any well-run business (other than charities) does not rely on the kindness of it's customers hearts to stay open. Getting customers to buy your products is a matter of carefully balancing pricing, demand, quality and customer service. If you aren't doing that -- you will go out of business eventually.

The one possible exception to that is independent theater chains that enhance the quality of film in your neighborhood. I'm talking about places that don't play blockbusters to sold out crowds, but rather indie films and documentaries. I think buying a concession so those theaters make a little more profit makes sense -- because they generally also happen to have good quality food and really nice customer service. This is a return thank-you for not being faceless, greedy corporations -- but just trying to bring some art to an otherwise fairly artless medium.

Your article was rambling and it was difficult to follow your logic. I'm guessing you've worked in theaters and have seen their bad economics first-hand and are therefore swayed by your own passion. If you still work in one, pass along these tips for enticing people to buy:

• Mandate friendly customer service among cashiers. Apathy, ignorance, stupidity and slowness will drive people away every time. If they aren't friendly - fire them. That's how they do it at good retail stores.

• Pop fresh popcorn. Getting stale popcorn is about a 50/50 chance in big theaters. Mandate some quality control -- throw it out after a certain amount of time and make it fresh. Also -- if you are going to serve pre-popped popcorn from bags -- keep the door to your storage room closed so that patrons (like me) don't peek in and see stacks of it.

• Sell real bags of candy at closer-to-normal prices. Sorry, if retail stores can make a profit selling Reeses pieces for $.45 cents, so can you. Or, at least, you can do it for $1.00 and not $4.00. Putting a small bags worth in a larger bag doesn't trick anyone.

• Clarify your menus -- they're often too jumbled and filled with "deals" to make sense of it all.

• Don't be stingy with ice in drinks -- the soda has to stay cold for 2 hours -- not just through the credits.

• Offer Pepsi. God, every theater in NYC serves Coke -- Diet Coke from a fountain tastes like metal. And, if you are serving Coke because you get a kickback from them for exclusivity -- then why are you charging so much in the first place?

• Have vending machines for drinks (some places do) in case people get there too late to stand in line for a concession.

• Worth repeating -- fast, friendly, easy customer service.
For some reason, I just cannot like Diablo Cody. Her entire affected "quirky-girl" persona drives me nuts. She seems to be powered entirely by meta-referencing and retro hipster tedium.

I truly wasn't wowed by Juno, which was cute but hardly an Oscar-worthy screenplay. But hey, maybe she'll write something new and surprise or delight me. That would at least justify her win for me.

Let the hive mind of Engadget get that for you.
"With all the new multitouch capable monitors coming out, which one is the best? With the release of Windows 7 I really want a touchscreen monitor for my desktop. I'm looking to get a Full HD monitor that supports multitouch and can still look great during gaming and movies. Which one has the best specs for the price?"

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