Oh, and if the Hasselblad Lunar isn't quite rich enough for your blood, why not take a look at the H5D medium format camera? The device looks a good deal like its predecessor, maintaining a similar video camera-esque form factor, with an optical viewfinder that extends from the front of the body to the back, above a larger, brighter, easier-to-read display. You'll also find a smaller, monochrome display on the top of the camera to the right of the optical viewfinder. The H5D's also a bit more ruggedized than its predecessor, with improved waterproofing and larger controls -- and it certainly does feel like a big, sturdy camera.

As with the Lunar, the version we played with is still in prototype stage and wasn't quite functioning perfectly, much to the chagrin of the Hasselblad rep. When the camera hits in December (functioning properly, no doubt), it's going to start at a (perhaps not surprisingly) pricey €13,000 here in Europe, going all the way up to €30,000, depending on whether you opt for the 40-, 50, or 60-megapixel variety -- because hey, what's another €17,000, right?

Gallery: Hasselblad H5D brings the megapixels to Photokina, we go hands-on

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Medium format camera fans, brace for impact: there's a new Hasselblad coming. The H5D supercedes the ages-old H4D with a True Focus II system that -- we're told -- is both more accurate and immediately confirms its lock. Hasselblad has also reworked the body for a more rough-and-ready feel, giving the H5D bigger controls, an extra-bright viewfinder and better weatherproofing. A new RAW + JPEG capture mode, improved wide-angle-to-macro lens conversion and a fresh 24mm f/4.8 lens have also been added to tempt studio photographers. If all this sounds alluring, H5Ds will be available in 40-, 50- and 60-megapixel versions (plus 50- and 200-megapixel Multi-Shot variants) this December. We likely won't know the effect on our bank accounts until at least a September 18th media event, but we wouldn't assume any kind of populist pricing -- Hasselblad's tendency towards five-digit figures may limit any first-hand exposure to a rental.

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Source: DPReview