Much like the run-up to the previous flagship product launch, Qualcomm-backed Xiaomi has just announced that it'll be selling a small batch of pre-production second-gen Xiaomi Phones, in the hopes to get some keen users to perform last-minute checks before mass production. To be exact, only 600 of these quad-core Jelly Bean phones will be made available online at local time 10am on September 22nd (that's 10pm ET on the 21st); and even if you have CN¥1,999 ($310) to spare, you'll still need to be one of the 1,200 expert members from the Xiaomi and MIUI online communities to be able to hit the "order" button. Nice hype drive, if you ask us.

Later on, successful buyers can simply swap their engineering units in for a final version of the 16GB or 32GB Xiaomi Phone 2 -- the latter a new addition that co-founder Lei Jun announced on Sina Weibo last Saturday (where he also cheekily asked if anyone need a 64GB flavor). For those who qualify but would rather avoid the digital bloodshed next week, we suggest you wait until the official Chinese launch in the second-half of October; or try Taiwan by the end of the year.

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Source: Sina Weibo (login required)

At last, no more secrets. Announced in Beijing just now is the Xiaomi Phone 2, and with the exception of the appearance, most of the specs match the many leaks we've come across: 4.3-inch 720p IPS display by Sharp and JDI, Qualcomm's Snapdragon S4 Pro APQ8064 quad-core chip, 2GB RAM and 16GB memory. To power this beast, Xiaomi's throwing in a 2,000mAh cell, but you can also purchase a 3,000mAh version if you don't mind the extra 2mm thickness on the phone. As for photography, you get a 28mm two-megapixel imager at the front along with a 27mm F2.0 eight-megapixel BSI camera on the back -- we saw some stunning untouched shots from the latter at the launch event.

The good news doesn't stop there. On the software front Xiaomi's decided to jump straight to Android Jelly Bean for the phone's MIUI ROM, which itself packs several new features as well. Just to name a few: enhanced security, phone finder, Chinese voice assistant (apparently with 85 percent comprehension accuracy), more interactive themes and 5GB of cloud storage service with online client.

As you can already see, all of this will cost just ¥1,999 (about $310) -- the same as the original Xiaomi Phone announced this time last year -- when it launches in October, and local carriers China Unicom plus China Telecom will also be offering the DC-HSPA+ handset at subsidized prices. Interestingly, Xiaomi co-founder Lei Jun even admitted on the stage that the phone's raw cost is ¥2,350 ($370) per unit, so hopefully it'll go down sooner than later for his sake. But if ¥1,999 is still too much, there's also the ¥1,499 ($235) Xiaomi Phone 1S which, as we've already seen, is very much just the original Xiaomi but bumped up from 1.5GHz to 1.7GHz, along with a front-facing camera.

Until we get hold of the phones to play with, here are some photos from the event.

Update: Now we have some photos from our very brief hands-on -- each person was only given 90 seconds with the beta units! That said, the Xiaomi Phone 2s already felt pretty solid and the UI animation was slick, so we look forward to the more refined engineering samples next month.

Update 2: Forgot to mention that both devices support WCDMA 850、1900 and 2100MHz. So yes, it'll work just fine on AT&T!

Gallery: Xiaomi Phone 2 now official: 4.3-inch 720p IPS, quad core and Jelly Bean for just $310

Gallery: Xiaomi Phone 2 hands-on

Gallery: Xiaomi Phone 1S hands-on

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Via: Engadget China

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Gallery: Xiaomi Phone with MIUI OS: a $310 phone with 1.5GHz dual-core SoC and other surprises

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