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In yet another flat panel shake up, the Nikkei is reporting JVC is going to pull the plug on its consumer LCD TV business in Japan, to focus on the European and U.S. markets (our iPod docks and thin screens are safe). Despite selling 300,000 units in Japan last year, its market share shrank to just 2.7%, and Reuters reports the company's stock has risen 11% on the news. With more cooperation among the biggest manufacturers driving prices down, its place as a high end brand based on advanced picture quality has slipped (sound like anyone else?). Expect official word April 25 when JVC unveils its latest earnings result and LCD strategy going forward, but we admit a morbid curiosity about how this will affect the Snap and Gesture HDTV's development.

[Via Reuters]

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JVC dropping out of Japan's consumer LCD biz originally appeared on Engadget on Wed, 16 Apr 2008 08:01:00 EST. Please see our terms for use of feeds.

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