Adobe's best known for its creative software, but lately it's been toying with the hardware side of design. Over the past few weeks, the company's XD division's been teasing Projects Mighty and Napoleon for tablets: the former is a pressure-sensitive stylus, while the latter is a ruler for drafting. Both hardware experiments feature Bluetooth but, more importantly, they tap in Adobe's Creative Cloud. The units are essentially a serious side project for Adobe, but we have a feeling designers will be seriously excited once they get to see these prototypes in action. Geoff Dowd, XD's Design Lead, was kind enough to delve a bit deeper into the projects for us in a video walkthrough you can catch after the break.

Gallery: Adobe XD's Project Mighty and Napoleon (hands-on)

Filed under: Tablets

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We're still days away from Nokia's London media event, but the company has apparently got a real taste for teasers. A new 20-second promo clip aired today in the UK, and although it doesn't outline any outright specs or model numbers, we get a (very) up-close look at a dual-flash arrangement (unlike the xenon flash seen on Verizon's Lumia 928), a glossy white shell and some metal detailing. We're relieved that Nokia has something new to unveil in the UK next week, but we're now itching to hear exactly how this Windows Phone will differ from the now-public Lumia 928. We'll have all the details on Tuesday morning.

Update: The Verge has managed to upload a digital copy of the ad. See it for yourself right after the break.

Filed under: Cellphones, Mobile, Nokia

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Source: Pocket-Lint, The Verge

Twitter has been slowly expanding its advertising offerings for some time now -- first with more ads in more places, then with more folks able to buy ads. Now it's taken things one big step further and opened up its self-serve Twitter Ads platform to all users in the United States. That means anyone can now sign up and buy promoted tweets of their very own, with all the same options and analytics previously afforded to businesses and individuals invited to take part in the program. That doesn't necessarily mean you'll be seeing more ads on Twitter, but you may well start seeing some more unexpected ones. Those interested in shelling out some cash can find all they need to get started at the links below.

Filed under: Internet

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Source: Twitter Advertising Blog, Twitter Ads

Flickering hospital lights. A man going ballistic in a padded cell. A hooded ghoul. These are the images Nokia Malaysia wants to put into our heads in the run-up to a mysterious Lumia-related launch coming on April 25th. That date has also been linked to Verizon's launch of the Lumia 928, but we're not sure how that might be relevant. Alternatively, it could be a countdown to the Malaysian launch of the Lumia 720 or Lumia 520. The thing is, we're intimately familiar with both those handsets and neither can be described as even remotely spooky. Unless it's another Batman Edition?

Update: The video on Nokia's official YouTube channel has been pulled. We've added a different embed in the hope of preserving this curious piece of marketing for future generations.

[Thanks, Piaget]

Filed under: Cellphones, Mobile, Nokia

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Source: Nokia Malaysia (YouTube), LumiaLiveCentre.com

We've commented before on how HTC always seems to come in second to Samsung -- not because it has inferior hardware, but because its marketing budget is comparable to what's fallen between the cushions of Sammy's sofa. We might have seen the start of a new strategy from HTC, however, as the company appears to have collaborated with Funny or Die on a comedic promo for the HTC One. It surfaced at the end of last week, but seems to have since been removed from the site. (It's possible HTC deliberately pulled it for some reason, and we've reached out for comment.) In the meantime, copies have found their way onto YouTube, and AdAge reports it'll start showing up on some websites today, and in a bunch of movie theaters from April 26th. A spoof of The Bachelorette, hosted by James Van Der Beek Dawson Leery, the clip depicts the leading lady deciding on her next handset, with the One winning out against feature-lacking peers -- or rather, people dressed in phone costumes. HTC even go as far as coining a bold tagline for the flagship: it's "everything your phone isn't." Whether it's actually funny is up to you, so check out the full skit below.

Filed under: Cellphones, Mobile, HTC

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Via: CNET

Source: YouTube

Sure, Facebook had a weird ad with Blink-182 for the HTC Status, but this sneak peek at its newest TV spot for the First and Home is on another level. Posted today on the company's Facebook page, the campy piece literally brings one traveler's feed to life inside the cabin of his flight during boarding. We won't spoil the goods for you, but it's interesting to see Facebook's first thrust at marketing this skin and smartphone combo out to the masses. Catch the full clip after the break.

Filed under: Cellphones, Misc, Software, Mobile, HTC, Facebook

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Source: Facebook

You know how it goes -- "rules" are only "rules" if someone bothers to enforce them. And enforce Google has. While programs such as AdBlock, AdAway, AdFree and the like have been running unabated for quite some time now, Google has evidently buckled down and yanked the lot of 'em overnight. Of course, the company's Play Store developer agreement already makes clear that apps designed specifically to hinder the natural course of advertising won't be allowed, but it's certainly interesting to see the company finally making good on its words. Specifically, the agreement states:

"You agree that you will not engage in any activity with the Market, including the development or distribution of Products, that interferes with, disrupts, damages, or accesses in an unauthorized manner the devices, servers, networks, or other properties or services of any third party including, but not limited to, Android users, Google or any mobile network operator."

See that bit about third-party clients' services? We're guessing that it's in reference to implementations of advertising code. Looks like the wild, wild west has a sheriff in town.

Filed under: Cellphones, Mobile, Google

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Via: ZDNet, CNET

Source: Google, Phandroid

A recent Nokia Lumia 920 TV commercial from Netherlands carrier KPN Mobiel -- spotted by My Nokia Blog -- shows a curious yellow handset at the five second mark, and after squinting for a bit we're still not sure what we're seeing. It's obviously not a 920, and it doesn't match any other existing models that we can remember. Our mobile experts noticed that it vaguely resembles the Nokia Lumia 822 from US carrier Verizon, but the headphone nub, camera pod position and tapered design don't match that model -- which also appears to be smaller than the one pictured above. Could the Finnish carrier be holding out on us until Mobile World Congress 2013? Or is it some kind of Dutch variant of the 822? We've no idea, but if any of you do, we're sure you'll let us know below. You can scope the video after the fold.

Filed under: Cellphones, Mobile, Nokia

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Via: WM Power User

Source: KPM (YouTube)

BlackBerry vowed to pull out all the stops to get BlackBerry 10 noticed -- and the company certainly isn't holding back with its promised Super Bowl spot. The ad claims that it's easier to show what the Z10 can't do in 30 seconds than what it can, and goes to extremes that include setting a man on fire and giving him elephant legs. We do still get a glance (or rather, Peek) at the phone itself, thankfully. Does the commercial make us want to drop everything for a Z10? Not necessarily, but we'll likely remember what we saw. Check the clip for yourself after the break.

Filed under: Cellphones, Mobile, Blackberry

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Remember that mobile ad network that Facebook ushered into beta around three months ago? Don't look for it to escape anytime soon. Per a new report from AllThingsD, spokesman Brandon McCormick has stated the following: "We are pausing our mobile ads test off of Facebook. While the results we have seen and the feedback from partners has been positive, our focus is on scaling ads in mobile news feed before ads off of Facebook. We have learned a lot from this test that will be useful in the future."

For those unaware, the general goal was for Facebook to place its own ads on other developer's mobile apps, and given the wealth of data it has on a billion or so users, you'd think said plan was pretty sound. Of course, gearing up to launch something to rival Google's AdSense network is no small feat, and we're left to assume that Facebook would rather wait and get it right than launch a subpar alternative. There's no word yet on when the pause button will be pressed once more, but you can probably assume it won't be until Q1 2013 at the earliest.

Filed under: Internet, Facebook

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Source: AllThingsD

The last time we saw Steve Ballmer star in a commercial for Microsoft, he was extolling the virtues of a 286-based PC running the glory that was Windows 1.0 -- in 1986. You can imagine the surprise we got 26 years later when Microsoft premiered an ad featuring the now-CEO during its Windows Phone 8 event. If you were expecting that same kind of unbridled enthusiasm Crazy Eddie once used to hawk underpriced TVs, you may be either pleased or disappointed. It's a very level-headed and well-spoken Ballmer this time around, with the executive calmly highlighting the advice he gets through his HTC Windows Phone 8X from people like his wife and a certain Billy G. Besides evoking nostalgia, the pitch is an illustration of what Windows Phone's live tiles can do as well as a reflection of Microsoft coming full circle -- as it was two decades ago, Redmond is fighting for market attention at a time when new interface concepts are challenging its main business. We're just glad there's fewer plaid business suits in 2012.

Filed under: Cellphones, Mobile, Microsoft

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Source: Microsoft (YouTube)

It's no secret that Facebook saw FarmVille for iOS as writing on the wall: it had to either tap into mobile app revenue or risk losing income (and marketing-savvy developers) whenever someone left the web. Following a beta this summer, the company's solution to its dilemma is now open to everyone. All developers on the social network can build ads that link from Facebook's Android and iOS apps to either Google Play or the App Store -- offering both an easy plug for their native apps and that all-important ad revenue for Facebook. The system currently takes a shotgun approach and may pitch social networkers for apps they already have or don't want, but it should be refined in the next few months to where some curious purchasers won't even have to leave Facebook to load that hot new title. Hopefully the increased recognition for mobile developers is worth sullying our once pristine news feeds.

Filed under: Cellphones, Internet, Mobile, Facebook

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Via: CNET

Source: Facebook Developers

Considering how interested we are in trying out Microsoft's new Surface Windows 8 tablets, it turns out we should've been practicing the art of dance instead of blogging. The first TV spot for the tablets aired tonight during Dancing with the Stars, fitting, since it featured an entire troupe of dancers and was directed by Jon Chu, best known for his work on flicks like the Step Up series and Justin Bieber: Never Say Never. While it didn't expose any deep details about the hardware, its potential pricetag or the software running on it, it appears Microsoft will separate itself from the pack based on that slick Touch Cover, Type Cover and kickstand. At the end it teases "coming 10/26" and promises a future behind the scenes video from the ad, but that's it. Check out the minute-long spot itself embedded after the break and let us know if you spot any new information about the slate.

Filed under: Tablets, Microsoft

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Source: DS2DIO (YouTube)

It's managed to get to one billion users without the aid of a traditional ad campaign, but the social network has now taken advantage of that milestone to try something different. Mark Zuckerberg has today introduced the company's first proper ad, a one minute and thirty second video dubbed "The Things That Connect Us" that was produced by ad agency Wieden & Kennedy and directed by Alejandro Gonzalez Inarritu. According to Zuckerberg, the ad was made to "honor the people we serve" and "express what our place is on this earth," adding that Facebook belongs to a "rich tradition of people making things that bring us together." Like chairs. See it for yourself below.

Filed under: Internet

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Source: Facebook

I'm fully prepared to complete every sentence I utter about John Hodgman in the future with the qualifier "is a delight." Author, comedian, professional voice actor, celebrity spokesperson -- Hodgman keeps the sort of schedule that would make even the most hardened globe-trotting blogger ball up into the fetal position. When we finally nailed him down for an interview on the Engadget Show last month, we asked him to meet us at the General Society for Mechanics and Tradesmen in midtown Manhattan. It's a place not far from Times Square that our producer Ben discovered while shooting a segment about the annual meeting of the Corduroy Appreciation Club, a group of menswear enthusiasts who meet each year on 11 / 11 -- the date most closely resembling corduroy.

It's a strange and beautiful old space that dates back to the early 19th century, as a resource for apprentices of a society that can, in turn, be traced back to 1785. It seems to serve a different purpose now, a couple of older gentlemen shuffling in and out of the library during the three hours we spend there, each staying quiet, seated alone at a small table, reading novels and history books from off the shelves. For today, however, it'll serve as John Hodgman's own private library, the tongue-in-cheek backdrop for his long-awaited Engadget Show interview. Ben and I go back and forth a bit, prior to his arrival, debating whether or not he'll embrace the silly premise. He agrees immediately after traveling in from Brooklyn, offering up a single, key caveat: it's actually the annex to his own private library.

The cameras roll and without missing a beat, he slips into his deranged millionaire persona, a character that has popped up a bit over the past few years, as Hodgman has wrapped up his trilogy of "complete world knowledge," the last entry of which, "That is All," was released in paperback and audiobook forms this week. "This," the mustachioed author explains, "is the end of world knowledge." It's a journey that began in 2005, with the publication of "The Areas of My Expertise," an almanac of sorts compiling the comedian's knowledge of "matters historical, matters literary, matters cryptozoological and hobo matters," to name but a small cross-section. Hodgman was a self-described former professional literary agent at the time, first making a splash amongst the literati some five years prior with the publication of the column "Ask a Former Professional Literary Agent" for uber-hip San Francisco publisher McSweeney's.

Filed under: Alt

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Filed under: Internet

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Via: Forbes

Source: Facebook

Well, we know there's an LG event right around the corner and, if we were the betting type, we'd put our money on the flagship Optimus G making its stateside debut. Perhaps the biggest clue to what the company has up its sleeve is that the quad-core Snapdragon S4-powered handset just made its video debut. The sleek 4.7 inch handset is staring in its own commercial, currently posted on YouTube, that will be airing in the manufacturer's homeland shortly after launch. The brief clip doesn't tell us anything we didn't already know, but we can't find any reason complain about a few extra peeks at it before release. Check out the video after the break.

Filed under: Cellphones, Mobile

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Via: Android Community

Source: LG Mobile Korea (YouTube)

Amazon's roster of fresh Kindle Fire slates won't just be delivering content for your entertainment, they'll also be serving up ads. That's right, each of the new tablets will greet users with "Special Offers" on their lock screens like some of the firm's other e-readers, which matches previous rumors nicely. While the low-end Kindle and Paperwhite devices come in both subsidized and ad-free flavors, its tablet brethren aren't getting the same treatment. Also, there's no word if you'll be able to avoid gracing the advertisements with your eyeballs in exchange for some additional cash once you have the hardware in hand. Alongside messages from other companies, the folks in Seattle promise to offer a $5 credit for both the Amazon MP3 and Instant Video Stores.

Filed under: Tablets

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Via: The Verge

Source: Amazon

Watching tonight's Cowboys / Giants game? We hope you stuck around for the commercials, because Amazon may have given NFL fans a glimpse of what's to come during tomorrow's event. According to folks watching the game, the firm ran a brief commercial featuring what appears to be a pair of Kindle devices, which comfortably fit previous reports that two new versions will be landing soon. One of the devices packs a touchscreen in a black finish, and looks distinct from hardware in the company's current lineup. At any rate, you can catch the minute-long TV spot after the break or wait until the firm's press conference tomorrow for concrete details.

[Thanks to everyone who sent this in]

Filed under: Handhelds, Tablets

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Via: The Verge

Source: Daniel Marchena (YouTube)

It's not hard to see that offering high-quality games through the cloud has its pitfalls, not the least of which is getting customers to pay. Square Enix may have licked that last problem through its new Coreonline web gaming service. Players can still pony up for the full-priced games or even single levels if they want unfettered access, but the cleverness comes through Coreonline's parking meter approach to ad-supported free play: the more ads you watch and the longer they run, the longer you'll get to play without spending a single coin. As our colleagues at Joystiq found out, however, the current level of OS support is inconsistent. Windows gamers can use Chrome, Firefox or Internet Explorer to start playing, but their Mac-owning friends have to lean on Chrome for some games and can't even consider running the marquee title, Hitman: Blood Money. Square Enix's library of eligible games will start expanding in October; while there's no guarantee the Final Fantasy series or many other dream games will make it to the roster, Coreonline's approach might just be viable enough to spare us a few raids on the bargain bins.

Filed under: Gaming, Internet

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Via: Joystiq

Source: Coreonline

We all know adverts are a necessary evil, which is why different companies are trying to make them more personalized, more engaging or just plain get rid of them. In a recently granted patent, Sony outlines its ideas for next-gen advertising on network-connected devices -- essentially to make it more interactive. Many of the instructional diagrams involve PS3 accessories in the home setting, but the focus isn't just on adverts as mini-games, which itself is nothing new. Other suggestions for keeping your interest include in-ad purchasing, casting votes or selecting the genre of commercials. To speed up, or get ads off your screen, Sony would have you performing small tasks or -- more sinisterly -- shouting brand names when prompted. Whether such immersive advertising will ever be employed is anyone's guess, but we're sure you're smart enough to know they're just tricks. So who's up for a McDonald's then?

Filed under: Internet

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Via: Joystiq

Source: USPTO

If you've made it a habit of viewing YouTube videos on your mobile device in an effort to flout the site's pre-roll ads, your days of bliss are quickly drawing to a close. Today, the site implemented TrueView in-stream ads for the mobile platform, and like you've become accustomed to on the desktop, you'll begin to notice these commercials on your smartphone and tablet. Now, we get the need for content producers to make some coin, but the move certainly represents the end of an era. Fortunately, just like on the desktop, you'll have the ability to skip these ads after five seconds. Maybe now, you can take pride in making an independent producer rich beyond imagination -- or, at least helping them buy some lunch.

Filed under: Internet, Software, Mobile

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Boingo tried its hand at free WiFi with Google earlier this summer, and now it's acquired Cloud Nine Media to help it claim a larger slice of the sponsored internet access pie. Though Boingo's 500,000 subscription-based access points vastly outnumber its acquisition's 6,000 ad-sponsored locations, it hopes to use the newly purchased company's hotspot sponsorship and ad-sales expertise to increase its free WiFi footprint. "This acquisition allows us to bring that capability in-house to better serve our growing need to deliver sponsored WiFi," Boingo CEO David Hagan told AllThingsD. Naturally, the firm's $9.95-a-month plan will live on, but it's good to know that Boingo will enable more folks to surf the web free of charge from here on out.

[Image credit: Charleston's TheDigitel, Flickr]

Filed under: Wireless, Networking

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Rapid turnaround just may be the name of Facebook's game. Just a few weeks after its SDK 3.0 for iOS reached beta, the new developer tool has surfaced in a polished version. As it's shipping, the SDK continues to emphasize a more iOS-native experience, better API support and slicker session management. Any iOS 6 integration will still have to wait until Apple finishes its software update; Facebook is keeping a separate beta track active to serve forward-thinking developers. The social network's regular members aren't quite getting the same reward, however. The expanded app support is being followed just as quickly by a mobile ad beta. While Facebook is still sparing us from a full-bore marketing assault, it's letting developers pitch their Android and iOS apps from Facebook's mobile portals, with a quick hop to the relevant app store if the title isn't already loaded. While there's no estimated completion date, we have a feeling that this is one Facebook beta where most customers won't mind a delay or two... or ten.

Filed under: Cellphones, Internet, Software

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We have ad-supported e-reading today, but the ads always sit on the periphery at most. That makes us more than slightly nervous about a newly-granted Microsoft patent for contextual e-book ads. The development would make the pitch based on not just targeted pages but the nature of the book in question: a sci-fi novel might try to sell lightsabers, and characters themselves might slip into the ads themselves if there's a fit. Promos could be either generated on the spot or remain static. Before anyone mourns the end of unspoiled literature, just remember that having a patent isn't the same as using it -- Microsoft doesn't have its own dedicated reading app anymore, let alone any warning signs that it's about to pepper our digital libraries with marketing. If the Newco partnership results in copies of War and Peace bombarded with Black Ops II ads, though, we'll know where to place the blame.

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