Engadget http://www.engadget.com Engadget http://www.blogsmithmedia.com/www.engadget.com/media/feedlogo.gif Engadget http://www.engadget.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Sky HD gets new name and price]]>http://www.engadget.com/2008/07/02/sky-hd-gets-new-name-and-price/http://www.engadget.com/2008/07/02/sky-hd-gets-new-name-and-price/http://www.engadget.com/2008/07/02/sky-hd-gets-new-name-and-price/#commentsSky+ HDA note to those on the product naming committee -- when adding HD capability to an existing product, simply add "HD" to the old name. Consider it a lesson learned by Sky, which will rebranded its well-regarded HD service as "Sky+ HD" starting July 1. That little "+" symbol will hopefully alleviate confusion amongst shoppers who thought that "Sky HD" did not have the DVR capabilities of the "Sky+" service. As if to make up for the confusion, Sky is cutting £100 ($200) off the price of the set-top box, bringing it to £149 ($295). Both of these are good moves, we think -- anything that can cut down on consumer confusion and spread HD is welcome in our book.

[Via TooCheap]

Filed under: , , ,

Sky HD gets new name and price originally appeared on Engadget on Wed, 02 Jul 2008 03:45:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>hdsatelliteskysky hdSky HdukWed, 02 Jul 2008 03:45:00 EST