Considering it's not one of the company's key operations, it's safe to say AT&T's been successful in its efforts to build out U-verse. Now, in an effort to make life on the couch a little less complicated for subscribers, the Rethink Possible network is introducing an all-new On Demand storefront. With a focus on making content easier to discover, AT&T says the UI will make for an intuitive way to navigate the menus. Additionally, you'll find some novel search tools that should make it easier to find movies and TV shows. U-verse customers will now also see a "My" section, allowing them to quickly access rentals, queued up flicks and promos that AT&T may be offering. The newfangled U-Verse On Demand will be available in more than 45 markets starting today, with more being expected to join "on an ongoing basis throughout the year."

Filed under: Home Entertainment, HD, AT&T

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Source: AT&T